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The ‘utterly butterly’ Amul Girl turns 50… and counting…

    Well, asking a woman’s age is rude. Remember the Amul Girl? We all have grown up with Amul Girl watching her go her way from one billboard to another. Recently, it reached the milestone 50. Yes,...

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Cannes 2012 Cyber Lions Entries From India

HUNT FOR THE TRUE SNEXY – Britannia – Experience Commerce HIPPO MOMLINE – Parle Agro – Creativeland Asia XUV 5OO LAUNCH – Mahindra & Mahindra Auto – Hungama Digital 24-HOUR ONLINE LE MANS RACE -...

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BlackBerry: Action Starts Here, Certainly!

At times when BlackBerry is not performing well and the sales have already dropped 43% in last quarter, the mobile phone brand has recently launched a new advertising commercial giving the red asterisk...

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Proxy B Movement: Killing Two Birds With One Stone

P.S. This blog post is about the recent campaign I did independently for promoting Hepatitis B awareness. Preface: Though Hepatitis B is more infectious (almost 100 times) than HIV, people in India at...

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If you smoke, I’ll be there – HCG Hospitals

What do you think about this branding in the statutory warning?

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